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Marketing automation

Marketing Automation is brand-scoped and combines six operational tabs.

  • Email Flows monitors configured transactional flows and delivery counts.
  • Email Templates creates, edits, activates, tests, and deletes Commerce templates and can reference Studio templates.
  • Social Automation configures supported social publishing and schedules posts.
  • Campaigns creates, runs, cancels, and processes campaign queues.
  • Experiments starts A/B tests, records control or challenger metrics, evaluates results, and cancels tests.
  • Blog SEO generates and reviews brand blog posts.

Choose the intended brand before creating content or starting delivery. Running campaigns, test sends, social publishing, and queue processing can contact external recipients or platforms.

The current MCP catalog does not mirror every control on this page. Use the generated Commerce reference for exact supported tools and the GraphQL UI for the remaining workflows.